Lauren Cruz

Lauren Cruz

Executive Assistant

Executive Assistant

Why I love supporting families:
My favorite way to support families is by creating more breathing room in their day—anticipating needs, simplifying the mental load, and bringing calm to the chaos. For me, it’s not just about logistics; it’s about helping families focus on what matters most: connection, wellness, and quality time together. I find deep fulfillment in knowing my support helps create more balance, ease, and presence in their daily lives.

Professional experience:
With over 15 years of combined experience in hospitality and early-stage tech startups, I bring a people-centered approach and operational precision to everything I do. I’ve supported executives, leadership teams, and small business owners through roles in customer support, operations, executive assistance, and project management. I thrive in fast-moving environments, seamlessly adapting to shifting priorities while keeping things organized, efficient, and on track. Whether coordinating logistics, managing communication, or planning travel and events, I approach every task with care, clarity, and a get-it-done attitude.

Skills and system expertise:

  • Adaptability & Prioritization

  • Communication & Coordination

  • Event & Travel Planning

  • Organization & Workflow Systems

About me personally:
Outside of work, my world revolves around my husband, our two kiddos, our mini schnauzer, Moxie, and our cat, Watson. I’m a boho spirit who loves organization and creativity in equal measure—my hair color changes quarterly just to keep life interesting! A few things that make me happiest: quality family time, trying out new restaurants, live music, and getting lost in a good bookstore. I bring that same energy—curiosity, warmth, and balance—into every relationship I build, both personally and professionally.

Event Planning

Operations

CRM Guru

Save hours every week

Our team is trained to support you and your family through work, life, and everything in between. You're doing a lot—you deserve a team that can keep up.

Save hours every week

Our team is trained to support you and your family through work, life, and everything in between. You're doing a lot—you deserve a team that can keep up.

Save hours every week

Our team is trained to support you and your family through work, life, and everything in between. You're doing a lot—you deserve a team that can keep up.

Save hours every week

Our team is trained to support you and your family through work, life, and everything in between. You're doing a lot—you deserve a team that can keep up.

Save hours every week

Our team is trained to support you and your family through work, life, and everything in between. You're doing a lot—you deserve a team that can keep up.