Hi, I'm Haley!

I'm an Executive Assistant and digital operations pro who brings calm, systems, and a genuine love of order to the families I work with. With 8+ years supporting founders and fast-growing startups, I've built a reputation for being the person who thinks three steps ahead, keeps everything running smoothly behind the scenes, and quietly makes the complex feel effortless. Working with Sundays lets me bring all of that and my heart for families into one place.

WHY I LOVE SUPPORTING FAMILIES
I believe deeply in the family unit. Helping families reclaim time together — real, present, unhurried time — brings me genuine satisfaction that I don't find anywhere else. As a mom, I know the mental load intimately. I know that no matter how capable or driven you are, you truly can't do it all yourself. I love stepping in to create the kind of order and breathing room that lets a family actually thrive. When the systems are working and the overwhelm lifts, that's everything to me.

PROFESSIONAL EXPERIENCE
With 8+ years in executive assistance and digital operations, I've built my career supporting founders and fast-growing startups as a trusted right hand. I've managed complex projects, built systems from scratch, and owned client relationships end-to-end. My background in growth marketing gives me a unique edge in tools, automation, and systems thinking that translates seamlessly into family support.

SKILLS & SYSTEMS EXPERTISE
Calendar & scheduling coordination
Project & task management
Inbox & communications management
Process documentation & SOP creation
Vendor & stakeholder coordination
Research & resource sourcing
Meal planning & whole-food lifestyle support
Digital tools & automation setup
Google Suite, Slack, Canva, HubSpot, Notion, Excel, and more

ABOUT ME PERSONALLY
I'm based in Minnesota with my husband, two young children and our pup! I genuinely believe the best life is lived outdoors. In the winter, we love to ski. Come summer, you’ll find us at our cabin up north, spending our days boating, swimming, canoeing, paddleboarding, or hammocking by the lake. And if we’re not on the water, we’re out hiking or biking somewhere.

At home I'm passionate about cooking whole-food meals for my family and taking a holistic approach to how we eat and live, most likely with a record spinning in the background!

I'm someone who finds deep joy in creating order, building systems, and helping the people around me breathe a little easier. That's true at home, and it's true in my work with Sundays.