Sundays — Media Kit · 2026
We're erasing
the motherhood
penalty.
We're erasing
the motherhood
penalty.
Sundays is a mom-founded executive assistant service. We pair ambitious parents with world-class virtual assistants — so they can lead at work and home.
Sundays is a mom-founded executive assistant service. We pair ambitious parents with world-class virtual assistants — so they can lead at work and home.
40+
40+
Assistants supporting parents
Assistants supporting parents
25K+
25K+
25K+ hours back annually
25K+ hours back annually
50K+
50K+
Parents following the Sundays journey
Parents following the Sundays journey
Why we exist
The problem hasn't changed
in 30 years.
Women make up nearly half the workforce. They're founding companies, running teams, and raising families. And they're still being asked to choose between ambition and motherhood — the same choice their mothers faced.
The motherhood penalty is real. Sundays exists to close it — one hour at a time.
Women make up nearly half the workforce. They're founding companies, running teams, and raising families. And they're still being asked to choose between ambition and motherhood — the same choice their mothers faced.
The motherhood penalty is real. Sundays exists to close it — one hour at a time.
What we do
An executive assistant service built for ambitious moms.
Sundays pairs high-achieving mothers with dedicated virtual executive assistants who handle the work that drains time — inbox management, scheduling, research, family logistics, and more. Our team is made up mostly of parents themselves. We understand the stakes, and we show up accordingly.
The motherhood penalty is real. Sundays exists to close it — one hour at a time.
Sundays pairs high-achieving mothers with dedicated virtual executive assistants who handle the work that drains time — inbox management, scheduling, research, family logistics, and more. Our team is made up mostly of parents themselves. We understand the stakes, and we show up accordingly.
The motherhood penalty is real. Sundays exists to close it — one hour at a time.
Available for appearances
Meet the team.
Ashley Chang
Founder & CEO
As Founder and CEO, Ashley grew Sundays from $0 to $1.5M Assistants supporting parents. Three years later, Sundays now saves ambitious parents 25,000 hours a year — and counting.
Ashley built this business after watching the same story play out over two generations: Her mom was a software engineer in the 80s. After having kids, she felt forced to choose between family and work. Thirty years later, she noticed the women around her were still facing the same tradeoff.
She started Sundays to solve a problem she'd observed. Then she became a mom herself — and lived it.
As Founder and CEO, Ashley grew Sundays from $0 to $1.5M Assistants supporting parents. Three years later, Sundays now saves ambitious parents 25,000 hours a year — and counting.
Ashley built this business after watching the same story play out over two generations: Her mom was a software engineer in the 80s. After having kids, she felt forced to choose between family and work. Thirty years later, she noticed the women around her were still facing the same tradeoff.
She started Sundays to solve a problem she'd observed. Then she became a mom herself — and lived it.
Speaks to
— The motherhood penalty
— Motherhood as a founder
— The business case for investing in working mothers
— Building a mission-based company
— The motherhood penalty
— Motherhood as a founder
— The business case for investing in working mothers
— Building a mission-based company
Lisa Robinson
Head of Marketing
Lisa spent over a decade building audiences for household-name media brands including POPSUGAR and Refinery29 before launching her own brand marketing consultancy. She joined Sundays as a consultant in early 2025 and came on full-time in 2026 as Head of Marketing.
Since then, she's grown Sundays' brand audience to 30K, launched the company newsletter from scratch, and led campaigns including the NICU Kit Box and the 4th Trimester service launch — which included partnerships with Kindred Bravely, Nodpod, and more.
Lisa spent over a decade building audiences for household-name media brands including POPSUGAR and Refinery29 before launching her own brand marketing consultancy. She joined Sundays as a consultant in early 2025 and came on full-time in 2026 as Head of Marketing.
Since then, she's grown Sundays' brand audience to 30K, launched the company newsletter from scratch, and led campaigns including the NICU Kit Box and the 4th Trimester service launch — which included partnerships with Kindred Bravely, Nodpod, and more.
Speaks to
— Marketing a mission-driven brand
— Building an engaged niche community
— Influencer and ambassador strategy for service businesses
— Marketing a mission-driven brand
— Building an engaged niche community
— Influencer and ambassador strategy for service businesses
Who's listening
Meet our passionate community of brand advocates.
50K+
50K+
Total community reach
Senior professionals, primarily women — most are parents of kids 16 and under, navigating demanding careers and family at the same time.
Senior professionals, primarily women — most are parents of kids 16 and under, navigating demanding careers and family at the same time.
23K+
23K+
LinkedIn followers
A professional audience of senior women — founders, executives, and operators who follow Sundays for an honest take on work and parenthood.
A professional audience of senior women — founders, executives, and operators who follow Sundays for an honest take on work and parenthood.
~5K
~5K
Email subscribers
A high-intent subscriber base of ambitious mothers in active career stages — the Sundays newsletter speaks directly to how they spend their time.
A high-intent subscriber base of ambitious mothers in active career stages — the Sundays newsletter speaks directly to how they spend their time.
Where you've seen us
Coverage & appearances.
© 2026 Altitude, Inc., All Rights Reserved.
© 2026 Altitude, Inc., All Rights Reserved.
© 2026 Altitude, Inc., All Rights Reserved.
© 2026 Altitude, Inc., All Rights Reserved.